“"Driving Business Value with AI-Enhanced Customer Insights," explores the critical role of customer centricity and the integration of advanced technologies in enhancing customer interactions.
We begin by defining customer centricity and its significance in fostering long-term relationships and loyalty. The discussion then transitions to the role of Customer Relationship Management (CRM) systems in supporting customer-centric strategies, while also addressing the limitations of traditional CRM approaches, such as data silos and incomplete customer profiles.
To overcome these challenges, we introduce the concept of data lakes as a solution for storing vast amounts of structured and unstructured data. By leveraging data lakes, organizations can enhance their data quality and accessibility, paving the way for the implementation of Artificial Intelligence and machine learning techniques.
The presentation highlights how AI-enhanced customer insights can drive business value through improved customer segmentation, personalized marketing strategies, and enriched customer experiences. Real-world case studies demonstrate the tangible benefits of integrating AI and data lakes into organizational strategies, leading to increased customer satisfaction and retention.
