BRIGHT COMPANY

Company

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Digital marketing agency specializing in data science, we create customer acquisition and retention strategies to accelerate your revenue growth.

We don't create the market; we leverage data science to uncover all the marketing opportunities available to brands.

Our approach is unique in Switzerland, and our story is just as unique. We weren't born as an agency; we became one through the natural evolution of our work. As experts in performance-based customer acquisition, our early steps were exclusively dedicated to start-ups, with whom we are actively involved.

Today, our 25 team members offer decision-making support services in marketing strategy, media or performance campaign management, creative performance, and CRM management.

www.bright.swiss

Expertises

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Search advertising, Audience targeting / retargeting, Social commerce / live commerce / live shopping, Dashboard / data visualisation, Attribution, Analysis & Web performance, Omnichannel analytics, Inbound Marketing / ABM, Studies / marketing research / audit, Affiliate marketing / performance

Clients portfolio

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Vilebrequin, IMD, Batmaid, Neho, Retraites Populaires, Sky, Berdoz Vision Audition, La Redoute, QoQa

Products and solutions

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• Decision Support
  Creation of strategic indicators and tools that enable you to understand which advertising investments and marketing actions contribute to your revenue growth. (LTV projection, Marketing Mix Modeling, Churn prediction).
   
• Marketing Strategy
  Design of an optimized media plan based on your business data, tailored to the seasonality of your offerings and your commercial objectives, to reach the right audiences throughout the customer journey.
   
• Media Campaigns
  Management and monitoring of your digital campaigns according to the Bright methodology, based on mathematics, for precise performance optimization.
   
• Creative Performance
  Convinced that the quality of advertising messages is fundamental to creating impactful and high-performing marketing campaigns, we offer a turnkey banner production service.
   
• CRM Activations
  We leverage your data to identify the CRM actions to implement in order to optimize the conversion of your prospects into customers, enhance their loyalty, and increase your revenue through additional sales generation.

bright.swiss/services

News

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Best of the Web 2023 – Bright wins the Marketing & Business Performance category for the Neho project.

For over four consecutive years, Bright has established itself as a comprehensive agency serving the company Neho. Our role encompasses defining acquisition strategies, conducting in-depth data analysis, modeling attribution frameworks, omnichannel media planning (both digital and offline), as well as executing digital campaigns. Our methodological approach, business hacking, combined with our expertise in the performance cycle, has been crucial in tackling this challenge by iterating on models aimed at optimizing investments and customer acquisition.

https://bright.swiss/meilleur-du-web-2023-bright-remporte-la-categorie-marketing-performance-business-pour-le-projet-neho/