Digital marketing agency specializing in data science, we create customer acquisition and retention strategies to accelerate your revenue growth.
We don't create the market; we leverage data science to uncover all the marketing opportunities available to brands.
Our approach is unique in Switzerland, and our story is just as unique. We weren't born as an agency; we became one through the natural evolution of our work. As experts in performance-based customer acquisition, our early steps were exclusively dedicated to start-ups, with whom we are actively involved.
Today, our 25 team members offer decision-making support services in marketing strategy, media or performance campaign management, creative performance, and CRM management.
www.bright.swiss
bright.swiss/services
Best of the Web 2023 – Bright wins the Marketing & Business Performance category for the Neho project.
For over four consecutive years, Bright has established itself as a comprehensive agency serving the company Neho. Our role encompasses defining acquisition strategies, conducting in-depth data analysis, modeling attribution frameworks, omnichannel media planning (both digital and offline), as well as executing digital campaigns. Our methodological approach, business hacking, combined with our expertise in the performance cycle, has been crucial in tackling this challenge by iterating on models aimed at optimizing investments and customer acquisition.
https://bright.swiss/meilleur-du-web-2023-bright-remporte-la-categorie-marketing-performance-business-pour-le-projet-neho/
Découvrez comment le Marketing Mix Modeling (MMM) peut transformer vos décisions marketing dans un avenir sans trace numérique. Cette méthode analytique permet de mesurer l'efficacité de chaque canal marketing, d'optimiser vos budgets, et de prédire les performances futures. Cette présentation sera illustrée par le projet de Marketing Mix Modeling mené par bright pour La Redoute Suisse.