ADDINGWELL
Faced with the end of third-party cookies, the peculiarities of browsers, and the legal necessity of data governance, server-side tracking is now emerging as the new standard for data collection. However, setting up and maintaining server infrastructures over time is particularly complex. Additionally, bypassing ad blockers is essential, as data cannot reach its destination even with user consent. Finally, it is crucial to correctly install tags (Meta, Pinterest, GA4, etc.) and ensure daily that the collected data is complete through effective monitoring that allows for quick debugging. Addingwell is the all-in-one platform that reduces all these tasks to just a few clicks.
Addingwell is a Server-Side Tagging platform that optimizes data collection to maximize the impact of marketing operations. Its intuitive interface, expert support, and comprehensive documentation facilitate the transition from client-side to efficient and modern technology-compatible server-side operations.
Ultra-Robust Infrastructure: Addingwell's reliability is based on GCP and a global load balancer, ensuring optimal performance and international scalability.
Guaranteed ROI: Addingwell's Server-Side technology ensures optimal ROI for your media campaigns. By bypassing ad blockers and extending the lifespan of cookies, Addingwell enables precise data collection, reinjected into platforms like Meta CAPI. Rapid data processing allows real-time advertising adjustments.
Surveillance Toolkit: Addingwell includes Tag Health, Cookie Monitoring, and Data Monitoring, ensuring proper tag functionality and data consistency.
Customer Support: Addingwell offers comprehensive documentation and personalized assistance.
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