WIDE AGENCY

45B Route des Acacias
1227 LES ACACIAS
SUISSE
Google Maps

Company


WIDE, Micropole Group's digital agency, supports institutions and companies in their digital transformation to optimize relations with their users and customers.

We offer 360° support: from digital strategy, which provides a pragmatic vision of the issues at stake, to the implementation of tactical systems that combine flexibility and scalability to support the changing needs of end-users and business teams, right through to the analysis of your data, which enables the institution to continuously improve and offer services/products that meet their customers' expectations over time.

Choosing WIDE I Switzerland means having access to multi-disciplinary talent in 100% proximity to Geneva, working with a trusted partner who offers effective solutions for improving customer relations and processes, and last but not least, having a solid technological foundation enabling you to think long-term.

Expertises


E-commerce platforms, UX, Commerce composable / Headless, Data integration / analysis, Analysis & Web performance, Dashboard / data visualisation, Omnichannel analytics, SEO, eMail Marketing, Affiliate marketing / performance

Clients portfolio


Salomon, Palladium, Services Industriels de Genève (SIG), Transports Lausannois (TL), Pierre Fabre, Equans, OFAC, Fédération Horlogère Suisse, EasyGym, Laurastar

Talk


La révolution Composable Commerce : l’exemple Somfy

11/06/2024 | 14h10 -> 14h40 | Room Lausanne

Mais qu’est-ce que le Composable Commerce ? Depuis les années 2000, les entreprises ont adopté des CMS et des solutions eCommerce monolithiques pour leur digitalisation. Ces systèmes “tout-en-un” offrent un front-end, des interfaces d’administration, un moteur de recherche, l’authentification, et servent de framework pour y développer toute sorte d’interfaces.

Cependant, certains clients constatent que ce type de solution atteint des limites : experience B2B, alignement des performances au standards du marché, forte intégration des plateformes digitales au SI, Choix par compromis parfois sur certaines briques fonctionnelles, etc.

Découvrez le retour d’expérience exclusif de Guillaume Deudon, Chief Digital Officer chez Somfy sur la mise en place de leur architecture composable !


Details