DUO D'EXPERTS

« Customer centricity in practice: a love-hate relationship »

Salle Lausanne
06/11/2024
09:00 - 09:30
CONTENTSQUARE SAS
Speakers : Jérémie Thealet, Sébastien Guillet
CONTENTSQUARE SAS

Speakers

Jérémie Thealet

Jérémie Thealet
Wella Company
Global B2B Senior e-Commerce Manager

Détails

Sébastien Guillet

Sébastien Guillet
Contentsquare
Sales Manager West Switzerland

Détails

Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands. We will explain how Wella has been deploying a customer centric CRO organisation for their B2B activities with a mix of central and global resources and how it helped boosting several business KPIs. 

We will elaborate on how Wella work on uderstanding short term and long term expecations from visitors : we meet, we date, we build a relationship. Like in a love story.