Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands. We will explain how Wella has been deploying a customer centric CRO organisation for their B2B activities with a mix of central and global resources and how it helped boosting several business KPIs.
We will elaborate on how Wella work on uderstanding short term and long term expecations from visitors : we meet, we date, we build a relationship. Like in a love story.
